The EU doesn't really know what a deepfake is, and that's becoming a problem for retail

Summary

Eurocommerce, the trade association behind Amazon, H&M, and IKEA, wants AI-generated ads exempt from the EU AI Act's transparency rules. The argument: an AI-generated living room image used to sell a sofa isn't a deepfake. Zalando alone says 90 percent of the marketing content on its platform is already AI-generated. The article The EU doesn't really know what a deepfake is, and that's becoming a problem for retail appeared first on The Decoder .

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